B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

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Marque Springer
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  • 9783031946677

Springer International Publishing AG

B2b Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

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MDPI AG

Artificial Intelligence: Innovation, Applications and Transformative Experiences

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