Heuristic-Driven Consumer Behaviour: Behavioural Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets

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Heuristic-Driven Consumer Behaviour: Behavioural Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making Contemporary Markets

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Heuristic-Driven Consumer Behaviour: Behavioural Economics Perspectives in Marketing: Cognitive Shortcuts, Biases, and Decision-Making in Contemporary Markets