Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Marque Kogan Page
EAN
  • 9780749474362

Oxford University Press, USA

How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury

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Tiny Trendsetter: First Steps into Luxury Brands

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