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The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage Classic color! This stronger and longer-lasting formula is available in many of our best selling shades GUILT-FREE GLAMOUR! This shade of pink is so hot, we had to say it twice It is a bright punch of a gorgeous magenta color, and will be sure to cause a scene Bleaching is recommended before dyeing for the best results, and this color also glows under black light