Springer

Marketing Management Control: Metrics, Analytics and Controlling Instruments to Ensure Effectiveness Efficiency

Name: Marketing Management Control: Metrics, Analytics and Controlling Instruments to Ensure Effectiveness Efficiency
Brand: Springer
SKU: 56d123ae444a254260ca6b281d8511a6

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Marketing Management Control: Marketing Metrics, Marketing Analytics and Controlling Instruments to Ensure Effectiveness & Efficiency in Marketing Management