The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

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The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

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Marque Rockport Publishers
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  • 9780760393826

Rockport Publishers

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

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Harvard Business Review Press

How Brands Become Icons: The Principles of Cultural Branding Livre d’occasion Bon

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